A celebrity dies and you see loads of brands tweet a tribute. And by “tribute” I mean the company has gone “let’s jump on this and see if we can get any coverage off it”.

Perhaps it was always the case and I’ve only started noticing it. Or perhaps it’s a byproduct of the social media era. Either way it doesn’t make the brand look good. It makes them appear like vultures.

No doubt it’s possible to do right. I just don’t remember ever seeing one done right.