Ideas are easy. They are. No, really they are.

It seems like a boast but it’s not. Ideas ARE easy. Pick up a pen and paper and write down ten articles you could write. Or ten ways you could improve the world.

Ideas are easy but they have no value. None.

I have a list of ideas for projects. I’ve been adding to the list for years. There’s a lot of good stuff on the list. Not one of those ideas has any value.

What good is any idea on that list to anyone unless it is made real? It is only when an idea is executed that it has value.

The ten articles you could write have no value unless you write them. And even then, how well you executed the act of writing those articles will increase or decrease their value. The more well executed the higher the value. Better executed is more difficult to achieve.

There is a matter of scale between the execution of writing ten articles and improving the world in ten ways. The scale of difficulty in execution increases too.

Ideas are easy. It’s execution that’s hard.