Today, there’s an Apple event to announce some new products. New iPhone, new Macbook, that sort of thing.

I love technology, I follow the announcements of new stuff with envy and lust. I always want whatever gets announced and I hate when something isn’t available right away.

Last year when the newest Apple TV was announced I wanted to run out and buy it then and there. When it arrived in shops, I salivated over it.

I didn’t buy it though. Still haven’t. The feeling of need has passed. I’m getting by with the slightly older version I already had.

It’s so easy to get hyped up over things to buy. To fall into wanting that new thing. Thinking you need something does not mean you actually need it. The hype passes.

So what to do?

Hold off. Let time pass. Three months. Six months.

Do you still need it? I’m guessing you don’t.