Our interests define us. They make us who we are. Having a wide range of interests is a good thing but everybody needs at least one that borders on obsession. At least one thing that we find so interesting that we want to everything about it.

That thing could be anything from coding to writing to mountaineering to deep sea exploration. A subject that we want to explore as deeply as we can. To find the hidden recesses of it. To know it intimately. To be a nerd about. A paper nerd. A book nerd. A notebook nerd. A book cover nerd. A typography nerd. A print nerd. An ink nerd. It doesn’t matter what it is.

The first time we come across it we rarely see it as something we will become part of our identity. But we chase it down the rabbit hole.

This is not a follow the white rabbit moment. The white rabbit is just the first experience we have with the object of our obsession. Once we chase it down the rabbit hole we find that there’s more than just one rabbit. There are dozens. Hundreds. Thousands. We explore tunnel after tunnel finding more and more. The tunnels criss-cross each other, connecting in unexpected places.

Go – fall down a rabbit hole. Be a nerd.